If “perception is reality” when it comes to marketing, how do your prospects see your business? Do you look current, compassionate, and forward-thinking? Or do you seem dated, indifferent, and stuck in the old ways of doing things?
Finding the right digital marketing agency to create the best image for you on the internet is the first step in developing the ideal perception you want your prospects to have.
Evaluate these three attributes when deciding which digital marketing agency you want to represent your company:
- Experience – find an agency that has a mix of veterans and apprentices that will design your website and post on social media platforms on your behalf. You want gurus that will lead the way for the newbies. In this manner, the “old” have seen decades of coding growth, while the “new” often have fresh ideas. This mixture brings out different concepts instead of a “groupthink” where no one questions anything.
- Vision – be certain that the agency understands your goals before signing onto a one-year or two-year contract. When you are running your business as if you are going to sell it within 3 years, marketing is different than if you plan to watch it grow for 15 years. Investigate whether the agency can fit in line with your ideas of growth.
- Visible Pricing – when agencies hide the price, it makes you think they are not upfront with their prospects. What surprises will they have down the road? Do they have an option for month-to-month in case you have to suspend your services? No one really knows what the future holds. Don’t get stuck in a contract if things are not all sunshine and rainbows with the economy.
To work with an agency that believes you deserve a custom marketing plan for your business, contact Ceemi Agency, and apply it to let us be on your team.