Email seems like an old-fashioned technology to apply to marketing when compared to fancy terms like SEO, influencer marketing, PPC, and so on. Yet, no other marketing form is as highly profitable as email. If you’re wondering why that is the case, and why you should consider adding email marketing to your business’s marketing strategy, then you’ve come to the right place.
I Choose You!
Email marketing is unique due to the anti-spam laws requiring companies to obtain permission before adding someone to their email marketing list. The act of giving permission, sometimes called “opting in,” is as simple as signing up to receive a newsletter. If you’ve visited an e-commerce site in the past where you type your email address in exchange for a discount, that’s an opt-in. From that point on, they can and will send you promotional emails. This automatically narrows the campaigns you are sending to an audience that has already expressed interest in purchasing from you, so your marketing efforts are more likely to result in a conversion (sale).
Email marketing is a good way to update your customers on your company news as well. If you add a product or service or are having a holiday sale, email marketing will tell your most interested customers about it, which could get them to come back and buy again.
At Ceemi Agency, we offer a full suite of digital marketing services that include channels like email, social media, and search engine marketing, so if you want to expand your digital marketing efforts and your online presence, contact us today!