Every day, millions of videos are published online to help generate leads and sales for businesses of all sizes. That means there is a ton of competition attempting to gain the edge and rank as high on search engines as possible. A lot of businesses struggle on how to start off the branded videos the right way.
Well, you’re in luck. We’re going to motivate you with a few quick tips on how to start your branded videos off right.
How to build your branded video team
Aspects to consider:
- Who on your team is the most motivating?
- Who is the clearest speaker?
- Who can appear the most confident on camera?
This should be one of the most important aspects to boost your branded video department. The person you decide to put on camera on behalf of your company should fully understand what are the goals of the video and the full sales pitch. Watching a video where the host is clearly reading off of a cue card can be a distraction.
It’s okay to have a cue card but avoid allowing the host’s eyes from traveling from left-to-right. It can appear they don’t have the full knowledge of the subject matter they’re discussing.
Setting a budget for your branded videos
Do not spend a lot of money on video production for marketing content during the inception stage. Spending a lot on making the video does not ensure good results. Large corporations often use videos produced by their employees, rather than hiring actors and directors — even though they probably have the funds.
In 2021, high dynamic range and easy-to-use cameras are only going to be more affordable due to the level of quality cell phone imagery is becoming. So, you are your phone at first to start creating your branded videos. Keep in mind to make sure your soundtrack is usable and clear. Audiences forgive lower-ended video quality over the bad sound.
Nobody wants to hear bad sound.
Consider getting two hosts
Like they say, “2 minds are better than 1.”
Use costars in your branded video to get double the experience, double the ideas, and double the chemistry. If you bring on an expert in the field, they’ll usually share the content within their network, growing your exposure.
Its a win-win!
People are more likely to relate to a video that shows real people, rather than a polished ad that reeks of commercialism. Write your content out carefully, then practice saying it over and over. Then, shoot it and post it. Try not to stress out if your initial branded videos are not perfect.
In most cases, new businesses will have to test a few video genres to understand what’s style fits them the best.
Do your research on the different styles and go film some stuff.
Use strong keywords to propel your videos
Now that you’ve filmed you video, it’s time to publish it.
Help your potential customers find your branded videos by using strong keywords. If you have a YouTube channel, you should take the time to write descriptions for all your videos and share links to your main site. Choose strong keyword’s potential customers are likely to use when they look up videos on topics related to your products.
Since Google owns YouTube, it’s important to SEO the crap out of your branded videos. Free feel to post the videos on your site as a blog.