The Coronavirus has – just like other pandemics of the past – made shopping malls, convenience stores, indoor complexes, and other business hubs all over the world run virtually empty.
With many people in officially quarantined conditions and other individuals fearful of infection and staying home, people are going out less, but this doesn’t invalidate their status as consumers or potential customers for your business. In fact, the need for online shopping is at it’s highest peak.
People are still shopping in the midst of the Coronavirus pandemic: just the same as during every major disaster event or illness period.
People are still consumers, they’ve just started to use other ways to do most of their shopping; instead of going to stores, consumers are heading to their home computers and smartphones to make the same purchases they normally would – and a few extra ones.
Getting An E-Commerce Boost
We’re seeing a huge boost in e-commerce sales. Consumers aren’t buying in-person as often as they used too. This has a lot to do with how quick and easy online buying has become, but the Coronavirus catapulted the process further.
When people are reluctant or less likely to leave the house, they still need the same things that they do when they see them in a store. People still have the same basic needs and often the same wants: essential items are needed, and people are more inclined to look for “home comforts” and food deliveries.
- Online marketing is key in the current age of the Coronavirus – and it’s also been key to every virus, illness, and natural disaster period that might have similarly pushed consumers to buy online instead.
Market online, and you’re marketing directly to today’s consumer behind their PC or smartphone. It’s the most effective way to reach the most people – without having to resort to a film crew and actors to produce and shoot a video ad.
How ready is your business right now?
How To Ride The Marketing Wave
Advertise right – and advertise online. Ready your business to take full advantage of the marketing wave that’s about to hit. Ensure that you have an effective, strong e-commerce platform that’s easy to order from (and marketed to the right crowd of consumers).
The Coronavirus has affected how and where people are buying. Businesses who want to be successful can only learn how to use their marketing and e-commerce platform now to be ready.
- When people are afraid of getting sick – or can’t go outside because of a natural disaster – they automatically spend more time online, and e-commerce becomes the easiest and most practical way to buy anything and everything.
The Boardroom Isn’t Untouched
Pandemics like the Coronavirus won’t just affect people in their homes: It also has a far-reaching effect on anyone who works in an office building – or anyone who has to face a boardroom of people for a meeting.
Business owners and employees are both worried about what’s going to happen: The Coronavirus and the world’s reaction to it has meant that many people are no longer willing to attend networking events – and if you aren’t adapting to it, your business is going to suffer.
Now, business owners are interacting less at a face-to-face level, but they are more likely to do the same thing as their consumers: Go online. Telecommunication happens online through channels like Skype – and the ways products and consumers are researched and discussed are different, too.
Again, is your business prepared for the change?