If you have a business, and you’re wondering how you can go about expanding your brand recognition with potential customers in your neighborhood, then print advertising may be just the thing your business needs to succeed. However, print advertising can come in many different forms. Therefore, we’ll be explaining what each of those forms are and what the benefits associated with them can be for your business. So, let’s get started!
Direct Mail
Direct mail is one of the single highest-performing channels of marketing. This is the process of sending physical mail to current or potential clients in the form of magazines, brochures, letters, postcards, flyers, catalogs, business cards, etc. Typically, direct mail is carried out in such a way that the business that sends the direct mail usually targets certain customers by their postal code, demographics, or past interest in their company. There are many benefits of investing in direct mail for your business and these benefits include…
- Driving more transactions than digital ads
- Having less competition
- Very affordable with a great return on investment (ROI of up to 15-17%)
- Consumers recall direct mail ads more than 75% of the time
- It requires about 21% less cognitive effort to process a direct mail advertisement than a digital ad
- 20% higher motivation response in comparison to digital ads
Door Hangers
Door hangers are one of the most cost-effective types of print advertising you can invest in and are an amazing way to build brand awareness for your business. Door hangers can be designed simply with your company logo, some basic information about what you offer, and what the customer can do to begin their relationship with your business. It’s important not to include an overwhelming amount of information on door hangers. The benefits of door hangers are that…
- Your business name will be the first thing a customer sees before entering their home or office
- The more customers see your business’s logo, the more likely they are to remember who you are and interact
- About 40% of customers say they tried a new business because of some kind of printed ad they were given
- More than 90% of younger customers say they actually prefer physical ads over digital ads
- The response rate for door hangers ranges between 1-3%
Targeted Mail
Targeted mail is one of the more effective types of print advertising because the mail is not just sent to anyone from the business, it is targeted to specific people for specific reasons. These various targets can be based on where these potential customers live, their age, their interest in their offers, etc. Additionally, targeted mail usually comes with a special offer, coupons, or free samples. This allows potential targeted customers to try out a business’s products or services first before becoming a loyal and paying customer. The benefits of targeted mail include the following…
- Allows companies to reach every potential customer that has an interest in their industry
- Post cards are one of the most affordable ways to invest in targeted mail
- You won’t have to worry about competing for ad space
- Refining your audience ensures that your ads are only received by people who have an interest in them, which results in less waste because then they’ll be less likely to throw away your targeted mail ad
- The longer mail floats around in the home, the greater the chance that multiple household members will see it
- Provides businesses with an immediate and intimate connection with their potential customers
As you can now see, there are many many benefits to investing in print advertising for your business if brand recognition is something that your company needs more of. Print advertising is a great method to get your company’s name out there in a targeted manner that will not break the bank. Many people feel a much more personal connection to businesses that make the effort to distribute print advertising to their home or office through direct mail, door hangers, or targeted mail.
Here at Ceemi Agency, when we start working with a new client, we are proud to be able to offer services to fulfill their various printing needs, graphic design needs for direct mailers, office stationery, and even signs and banners in order to more effectively reach your business’s target audience while also working within your budget. We pride ourselves on being a local business that can assist your business in reaching the right customers in order to propel your business forward. If print advertising in the form of direct mail, door hangers, or targeted mail seems like it could be just the thing your business is missing, or maybe even something you’ve already tried before but it didn’t seem to produce the types of results you were looking for, please do not hesitate to reach out to us or come visit us in sunny Long Beach. We would love nothing more than to talk with you about your business’s marketing goals and how we can reach them while sticking to a budget that is affordable for you.
If you have any further questions about print advertising, its benefits, or how you can get started, please contact us today! We have a friendly staff that is able to sit down with you or the person in charge of your marketing efforts over a remote or in-person meeting so that we can look over your current marketing efforts, how they’re performing, give you some recommendations on what we think would be the best way to market your products and/or services, as well as a breakdown of pricing and a discussion of how we can fit your marketing needs into your budget so that your business can reach its full potential.
We offer:
- A marketing needs assessment
- Expert marketing consultation
- Custom strategy and proposal
- Analytics and rankings
- Competitive pricing
If this sounds like just what your business needs to hit the ground running in order to achieve your marketing goals, whether they be digital or print, we encourage you to book a consultation with us. We look forward to speaking with you soon.