The star of digital marketing in 2022 has no doubt been video. 

Since the recent rise of TikTok, video marketing is being used by more and more businesses to drive sales. 

In 2022, 86% of businesses use video as a marketing tool and it has been effective. 

That’s because 9 out of 10 consumers say that video “helped them make purchasing decisions.”

The reality is, if your business is not using video marketing moving into 2023, you will be missing out on reaching potential customers. 

So, in this article, we will show you why video marketing has blown up and help get you started with your video marketing campaign with our video marketing guide.  

What is Video Marketing?

Video marketing is the practice of planning, creating, editing, publishing, and promoting video content in an effort to promote a brand, business, or product. Common platforms that businesses use for video marketing include YouTube, Facebook, Instagram, and TikTok.

Why has Video Marketing Become so Popular?

Video marketing has become popular in 2022 because it is an effective way to communicate with customers. People are glued to their phones and they want to see engaging content that entertains them or helps them solve a problem. 

Additionally, video is a very effective way to build brand awareness for your business.

When TikTok entered the social playing field and took the world by storm in 2016. The app’s user-friendly layout and features made it a hit with a younger audience. 

Shortly after TikTok’s success, other platforms jumped adapted to the short-video format. YouTube created Shorts, Instagram released Reels, and almost every other social platform now has a “stories” feature that allows you to upload short videos, too.

Since short videos are more candid and relatively low effort, marketers can easily dive in and engage with their audience through this medium. Our team recently started a TikTok channel, and it’s been a great way to showcase our company culture. 

Getting Started with Your Video Marketing Campaign

Getting started with video marketing can be overwhelming. However, if you take it one step at a time and plan your campaign carefully, you can be successful.

Some great tips to keep in mind when starting out are:

Create Video Goals

Your video marketing goals should be specific, measurable, achievable, relevant, and time-bound. For example, you might set a goal to increase sales by 20% within the next three months.

You can also set goals to increase brand awareness or to educate customers about your product.

However, it is important to make sure your goals are realistic and achievable.

Each video should speak to a specific customer at a specific part of your sales funnel for the best results.

Awareness: Here, a challenge or opportunity is defined and the viewer realizes they have a problem. Videos in this stage should attract users and introduce your brand to a new audience.

Consideration: The viewer is now considering how he or she will solve the problem they’re faced with. They’re researching, asking for recommendations, watching product reviews, and trying to find cost-effective solutions.

Decision: The solution has almost been found and you want to remain top of mind. Present your prospect with proof of customer satisfaction and prove why your product or service should be chosen over your competition.

Find Your Target Audience

The best way to understand your target audience is to create a profile of your ideal customer. This can include information such as age, gender, income, occupation, education level, and marital status.

You can also look at what other products or services your target customers are using. This will help you to understand their needs and how you can best meet them.

It is also important to know where your target customers are spending their time online. This can help you to determine where you should be advertising your videos.

Once you have a good understanding of your target audience, you can create videos that appeal to them.

Understand The Problem You’re Trying to Solve

If you want to be successful with video marketing, you need to understand the specific problem you are trying to solve for your customers. Your videos should provide a solution to a problem that your target audience is facing.

You can determine what this problem is by researching your target market and understanding their needs. Once you know what the problem is, you can create videos that offer a solution.

It is important to be clear about the problem you are solving and to make sure your videos are relevant to your target audience. If you do this, you will help more people, building more trust with your brand and your sales numbers will increase.

Types of Videos

There are many different types of videos businesses make to market their brand. Some businesses make product videos, which show how their products are used or how they are made.

Businesses that make educational videos have a lot of success. These videos usually explain and entertain the viewer with what their company does or how their products work.

Finally, some businesses make tutorial videos, which teach people how to do things using their products.

Educational Videos


Part 1: 3 things you can do in 10 minutes to move up in the Google Business Profile 3-pack. #seotips #seo #seostrategy #localseo

♬ original sound – Ceemi Agency

There are many businesses that would do well in making educational videos. Some businesses that come to mind are software companies, car companies, and appliance companies.

These businesses could create educational videos about how to use their products, how to install them, and even how to use the software or appliances they sell.

Your goal for each video should be to target a problem in your market and help your clients fix it with a short and straightforward video.

Spend some time each month brainstorming key issues in your industry. This could be accomplished in a 30-minute meeting with your staff.

Then develop a short video script for each issue and plan to publish one video a week.

Entertaining Videos

These videos are made to grab the attention of the viewer and keep them engaged with funny or breathtaking videos.

Your goal for each video should be to leave a memorable impression on the viewer. Try to make them laugh and want to share the video with their friends.

When you create enough quality content, the algorithm gods will reward you with the ability to get your content in front of more people. Resulting in more sales for you.

Animated Videos

Animated videos are a great way to make video content. They are affordable, and you can create them yourself without any special equipment or software.

Animated videos are a great way to get your message across quickly and clearly. They can be used to explain complex concepts, or to tell a story. Additionally, they can be used to create a brand identity for your business.

There are many different software programs that allow you to create animated videos. Some of these programs are expensive, but there are also a few free programs that will do the job just as well.

You can always hire an animation company to create high-quality animations for your video. Good animated videos will set you apart from your competition.

Final Thoughts

Video marketing is no longer a new, untested strategy – it’s been around long enough that businesses of all sizes and industries have seen positive results. And with video creation tools becoming more accessible and affordable than ever, there’s no excuse not to start incorporating videos into your content marketing mix. 

In 2023, we predict that video will be an even more important part of successful online marketing strategies. Not only are viewers more likely to engage with videos than any other type of content, but businesses who use video also see a higher ROI on their investment.  

So what are you waiting for? Start creating some amazing video content today!