Email seems like an old-fashioned technology to apply to marketing when compared to fancy terms like SEO, influencer marketing, PPC, and so on. Yet, no other marketing form is as highly profitable as email. If you’re wondering why that is the case, and why you should...

As website builders, we know that the most important page on your non-ecommerce website is the contact form. The rest of your website may be full of great information about your services that will help convince people to work with you, but without a contact page,...

Google’s search results page (SERP – search engine results page) has evolved a lot in the past few years. With the addition of ads, maps, and enriched results, Google is making strides to add as much value to customers as possible. A good example is movie title...

More and more companies are soliciting guest bloggers to add new viewpoints and voices to their blog offerings. How can your SEO (Search Engine Optimization) benefit from having “experts” submit guest blogs on your website? Fresh perspectives – You know your business...

Almost weekly, prospects ask us if we have had experience within their industry. Realistically speaking, your target market is made up of humans. These humans basically think in very similar patterns. Once you have narrowed down your ideal consumer, we create a...

If “perception is reality” when it comes to marketing, how do your prospects see your business? Do you look current, compassionate, and forward-thinking? Or do you seem dated, indifferent, and stuck in the old ways of doing things? Finding the right digital marketing...

Business owners are always asking how to get on the first page of online searches. Obviously, they want to be found ahead of their competitors. Ideally, the first page is the place you want to be to have a much better chance of being found by new customers. Being...

When it comes to marketing your business, there is a good chance that you already have some form of digital marketing in place. There is also a chance that you have not really focused on digital marketing as much as you could have. Numerous marketing channels are...